She buys it for her Austin home routine as “a big luxe item” and appreciates its nuances such as “hints of patchouli, but not in an aggressive way.” “It’s a nostalgic smell that reminds me of a perfume I wore in my 20s called Angel by Thierry Mugler,” Mikelle Furman tells me of what inspired her to send the gift. Then there’s the phosphate-free Diva scent of Glamorous Wash, which arrived in my mailbox by surprise. Plus the innovative formulation incorporates “ingredients like vegetable oil and sugar to effectively clean clothes without toxic chemicals that harm us, our waterways, or animals,” according to founder Carina Chaz. “The scents subtly linger the same way a perfume does,” Boyd explains of the thrill of “a whiff as you tuck into bed, a hint as you slip on your favorite sweater.” Similarly, DedCool’s nontoxic fragrances have been translated into plant-based, biodegradable detergents offered in refills that seem completely adequate as stand-alone packaging. “It makes you feel taken care of,” says the Laundress cofounder Lindsey Boyd of featuring Le Labo’s cult-y Santal 33 and Rose 31 fragrances-often found wafting through Condé Nast’s elevators, hot on the trail of loyal editors-in the line’s signature nontoxic detergents for an even softer scent throw (a term that describes how far an aroma travels). And for many, this is exactly the kind of evolution with the potential to lift a dark veil of dread from the inevitability of weekly chores. Suddenly everyone started paying attention to everyday lifestyle needs, it seems. These new and more luxurious iterations of laundry soap embrace sophisticated scents, concentrated formulations, fabric-specific formats, and recyclable packaging. And by designer, we mean upgrades from those neon-plastic jugs filled with artificially “fresh”-smelling goop-options once considered the best laundry detergents. There’s something happening with designer detergents right now. Photographed by Steven Meisel, Vogue, December 2005
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